Every brand has its flavor.
Every burst has its moment.
Lacroix
Exceptional Mountain Brand
Urban positioning & selective deployment
(International cultural collaboration — season in progress)
Tinnson
Footwear & Musical Culture
International licensing & cultural activation
Maison
Lassalle
Excellence Eyewear
Brand deployment & special projects
Zilton
Premium Trousers
Brand relaunch & selective distribution in France
Le colonel
Made in France Accessories
Structuring, deployment & private label
Brands don't lack products.
They lack desire, precision, and structure.
In saturated markets, emergence cannot be forced.
Popcorn Club creates the conditions for the burst.
Brand Architect
Desire Catalyst
Emergence Strategy
Real-life Activations
Human Networks
Analyze
DNA · market
perception · distribution
Decide
What to stop
prioritize · activate
Emerge
Places · encounters
real opportunities
Collabs & Current Projects
Some collaborations are built over time.
With major cultural and industrial partners.
They are not told before they exist.
MEET US
FROM JAN 29
TO FEB 14, 2026
30 rue Montmartre, Paris 1er
The Residency
✦
The Founder
Benjamin Martin
What I love doing:
Gathering, creating conditions, and making brands pop.
You are a brand, a founder, or a partner.
You feel it is time to burst forth.
